Vodafone to Launch an NFT Collection on Cardano Network

Vodafone Germany, the German subsidiary of the telecommunications company Vodafone, announced on Wednesday its plan to launch a non-fungible token (NFT) collection on the Cardano blockchain. The move will likely bolster the Cardano ecosystem.

Vodafone Prepares to Launch NFTs This Year

Patrick Tobler, the founder and CEO of NFT infrastructure firm NMKR, shared details about the NFT collection through a screenshot from Vodafone Germany’s Slack page. The telecoms giant noted that it will launch the collection before the year ends. 

Although the yet-to-be-disclosed NFT collection currently has no utility, the company noted that it will create a utility that will profit its German audience. It seeks to onboard Vodafone’s global customers in the long run.

“We are still in the process of determining which utility we will attach to our NFTs. In a large corporation like Vodafone, where many different departments are involved in these decisions, things don’t get finalized from one day to another. We want to do this right, for the community as well as for us,” the company wrote.

Tobler noted in his tweet that NMKR would be facilitating the minting process for the upcoming digital collection.

Rumors surrounding an NFT collection from Vodafone Germany began on June 27th, when the company teased the digital series through its Twitter page. The telecommunications firm posted a link to its Discord channel and later stated that its first 1,000 Discord users will enjoy benefits from the upcoming collection.

How Does Cardano Benefit?

Vodafone Germany noted in its post that it chose the Cardano mainnet because of the blockchain’s “community, sustainability as well as cross-chain possibilities.”

Vodafone ranks among the top ten telecommunications companies in the world, with a user base totaling over 300 million. About 30 million of these customers are based in Germany. This implies that Cardano will likely benefit from the company’s large user base.

This is much needed after the liveliness of the Cardano network was questioned months back.