Coca-Cola Launches New NFT Collection on Coinbase’s Base Blockchain

Global beverage giant Coca-Cola has forayed into the non-fungible realm by releasing a series of non-fungible tokens (NFTs) on the newly-launched Coinbase layer-2 blockchain Base.

Coca-Cola Launches NFT Collection on Base 

The new collection, “Masterpiece,” brings together timeless artwork with new works from upcoming talents, all intertwined with the iconic signature silhouette of Coca-Cola’s bottle. Specifically, the collection will feature classic pieces like “The Scream” by Edvard Munch and “Girl with a Pearl Earring” by Johannes Vermeer, alongside contemporary works by talented artists like Aket and Vikram Kushwah.

The works from the aforementioned artists have now taken on a new dimension as they are now being transformed into digital collectibles available to art collectors and enthusiasts on the public blockchain.

According to Coinbase, the Masterpiece NFT collection is not just art but “an embodiment of the dynamic convergence between art, technology, and human connection.” Moreover, by making the art available as digital collectibles, Coca-Cola is paving the way for other prominent brands to explore innovative ways of better engaging with the new digital age.

“This collection transcends the physical limitations of a traditional art gallery, expanding its reach and impact across the globe,” Coinbase said.

Coinbase noted that minting for the collection is already open and will end in a short window of just two days. Each NFT will be prized at the range of 0.0011 ETH to 0.014 ETH, appealing to all collectors.

Prominent Brands to Release NFTs on Base 

Coca-Cola’s NFT is just one of the long list of prominent brands releasing digital collectibles on the Base blockchain. Popular decentralized autonomous organization (DAO) Friends With Benefits (FWB), and NFT platform Zora are also releasing NFTs on the network. Pixelmon, Showtime, and Indelible are also on the list.

Base is an Ethereum-based layer-2 network introduced by Coinbase in February. The network, powered by Optimism’s OP Stack, completed its phased launch on August 9 and was officially open to the public. According to blockchain analytics platform Dune Analytics, over $212 million tokens had been bridged to the network as of Monday.